HANDCRAFTED

CREATIVE

Creating digital products and services with intent, giving life to ideas that have enduring impact.

Alberto González

addictions: Art, Design, Music, Football, The Ocean, Kitesurfing, Movies...
obsessions: Vintage Guitars...
IMAGINE

No boundaries. No limitations. If you can dream it, it can become a reality. Always challenge the status quo.

CREATE

Execute concepts to completion. The very best creative work is a result of listening. Always explore the strategic and tactical options and never settle.

TRANSCEND

Rise high above the noise put out in the marketplace. The work must work —as everything is accountable.

Good Design is making something intelligible and memorable. Great Design is making something memorable and meaningful.

Dieter Rams

Started my career as a Designer with CBS Television in New York. Designed and launched websites, graphics and multimedia presentations for The CBS Evening News, Sunday Morning, The Late Show with David Letterman, and 60 Minutes. Received a BDA New Media Pioneering Award (1996) as well as three IMCA Awards of Excellence (2000,'03, '04) Won a MIMA top twelve web award (2008) AIGA Interactive(2010), Emmy, Game of Honor (2012) and have had works featured in the New York Times, Newsweek, and Wired Magazine.

Founded U4EA (my own studio) in 2001 with the vision and passion to create visual communications that far transcend the noise that saturates the marketplace. Since then I have created award winning, innovative digital products and experiences for a wide range of clients that span from small businesses to Fortune 100 companies.

Sold U4EA in July of 2009 and acted as Interactive Director at Go East, a leading brand building firm that services clients in everything from Brand and Identity through Digital/Social Media. Moved on to CBSSports.com as the Creative/UX Director in 2011 where I was responsible for the creative vision and day-to-day operations of all CBSSports.com brand and digital product offerings ranging from Desktop thru Mobile: CBSSports,com, CBS Sports Fantasy, CBS College Network, and MaxPreps. Extensive experience leading and executing creative across all areas for broadcast, web, social, mobile and traditional advertising initiatives.

AWARDS
  • 1996 BDA Pioneering Award
  • 2000 IMCA Award of Excellence
  • 2003 IMCA Award of Excellence
  • 2004 IMCA Best of Show
  • 2006 MIMA Peoples Choice
  • 2007 MIMA Top Twelve
  • 2008 CommArts Featured Site
  • 2010 AIGA Interactive Design Award
  • 2012 Emmy, Game of Honor
  • 2013 Soma Second Screen Award